Digital Marketing Strategies Conference 2023
The goal of the Digital Marketing Strategies Conference is to deliver thought provoking content, passionate discussions, exceptional networking in an intimate, beautiful setting. Brian Pasch Enterprises events are unlike any other for creating an environment for learning, sharing and getting to know the people behind the products and dealership names. This year DMSC takes on a new city and a new venue after a long standing experience built in Napa and we couldn’t be more excited to share the event with the automotive industry!
Identifying consumers who are shopping online and matching them with a known entity is the foundation of a Customer Data Platform (CDP). Learn about the various ways companies are using identity and entity resolution to power better customer experiences and marketing outcomes.
This advanced session will explore the differences between zero-party data, first-party data, second-party data, and third-party data. We will cover how a Customer Data Platform can collect and centralize these various data types, and how a CDP can utilize the data for attribution reporting, data enrichment marketing automation, and more!
Identity Resolution Is the Foundation of CDPs
Identity Resolution Is the Foundation of CDPs
Identifying consumers who are shopping online and matching them with a known entity is the foundation of a Customer Data Platform (CDP). Learn about the various ways companies are using identity and entity resolution to power better customer experiences and marketing outcomes.
This advanced session will explore the differences between zero-party data, first-party data, second-party data, and third-party data. We will cover how a Customer Data Platform can collect and centralize these various data types, and how a CDP can utilize the data for attribution reporting, data enrichment marketing automation, and more!
Identifying consumers who are shopping online and matching them with a known entity is the foundation of a Customer Data Platform (CDP). Learn about the various ways companies are using identity and entity resolution to power better customer experiences and marketing outcomes.
This advanced session will explore the differences between zero-party data, first-party data, second-party data, and third-party data. We will cover how a Customer Data Platform can collect and centralize these various data types, and how a CDP can utilize the data for attribution reporting, data enrichment marketing automation, and more!
Past Events
Explore content from previous events for recaps, recorded videos, and more.
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