Continuity in the Digital Buying Experience
Atul Patel, Orbee's CEO, presents a workshop at Auto Intel Summit, explaining how a website, chat app, advanced credit form, digital retailing, trade-in tool, and more can all sync their experiences through centralized and privacy-safe information sharing so that, together, they can offer greater continuity in the journey to buy a new car.
About Atul Patel
Atul Patel, Orbee’s Co-Founder and Chief Executive Officer, brings over twenty years of martech and adtech experience to the industry. He has built businesses in lead management and automation, customer journey mapping, and display, video, and social advertising, all of which have had successful exits. Recently, Jornaya, a company that Patel co-founded which provided a blockchain-like ledger service for leads, was acquired by Verisk. Patel is passionate about digital transformation in the auto industry and over the last five years has built Orbee into a leading analytics and marketing services company to dealerships, large groups, and a growing network of partners.
About Orbee, Inc.
Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the company’s platform to make actionable decisions based on analytics of their campaigns, inventory, and consumer experiences, build comprehensive buyer profiles by connecting first-party data signals from their web sites and integrated partners and automate messaging across all paid and earned channels with personalization and segmentation. The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. Orbee’s core technology products include its proprietary data collection, processing, and reporting pipeline, its robust set of dashboards and APIs, and campaign and creative tools for email, search, social, on and off-site display, and video. Orbee was founded in 2015 and is headquartered in Irvine, California.
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