Integration Request Form
321 Ignition is a mobile-first automotive retail platform that enhances the car buying experience, driving more leads and sales for dealerships.
Supports Orbee's tracking script on 321 Ignition websites for robust, data-driven marketing.
Recognizes 321 Ignition's unique URLs via Orbee's tracking script, guaranteeing precise shopper journey tracking.
Powers audience segmentation through page tagging, augmenting content interaction.
Assists in identity resolution and custom email list creation using segmentation data.
321 Ignition is a website provider that installs and maintains the Orbee tracking script on their dealership websites. The Orbee tracking script is the heart of our website analytics that give dealers the insight to make data-driven decisions when it comes to their marketing efforts.
Orbee can recognize 321 Ignition’s unique URL paths to tag pages accurately and track a shopper’s journey from the Homepage to a VDP. Page tagging also powers Orbee’s audience segmentation that groups shoppers by the content they viewed and any native form fills that a shopper completed. Audience Segments can be used to build custom email lists and help in shopper identity resolution. The segmentation and customer analytics can be used to integrate with our advertising and email marketing platforms.
Orbee looks forward to building more marketing opportunities that are effective and effortless to maintain like customized automated email campaigns. Automated campaigns can be designed to send reminders, invitations, and offers all based on real time CRM data, ensuring that the right message is sent to the right customers at the right time. Orbee is also eager to build more robust updates to inform the dealer of shopper activities. This will involve providing dealers with more detailed information about how their customers are interacting with their marketing emails, including whether the customer opened the email and which links they clicked on. In an effort to ensure data privacy, Orbee looks forward to expanding our capabilities to send data back to 321 Ignition via an API connection instead of updating the CRM via ADF posts.
Orbee looks forward to building more marketing opportunities that are effective and effortless to maintain like customized automated email campaigns. Automated campaigns can be designed to send reminders, invitations, and offers all based on real time CRM data, ensuring that the right message is sent to the right customers at the right time. Orbee is also eager to build more robust updates to inform the dealer of shopper activities. This will involve providing dealers with more detailed information about how their customers are interacting with their marketing emails, including whether the customer opened the email and which links they clicked on. In an effort to ensure data privacy, Orbee looks forward to expanding our capabilities to send data back to 321 Ignition via an API connection instead of updating the CRM via ADF posts.
