Dealers were taught to read body language when customers were in the showroom. But we know one key truth: online shopping is here to stay. It's time to learn how to enhance your browsing language abilities.
Call tracking isn't a stranger in digital marketing, yet there are dealerships who haven't considered it an essential piece of their advertising strategy.
Using behavior-based targeting can increase digital marketing spend efficiency and increase the number of conversions while spending less on advertising.
Based on the current status of your dealership during COVID-19, your dealership should reconsider which advertising channels you should be currently using.
A clear digital framework to navigate through uncertainty will be crucial to each automotive dealership's success during these uncertain times.
Your dealership should know the indicators of when it is time to spend on advertising and what messaging and advertising channel to focus on.
Automotive dealerships will need to have the ability to quickly pivot with their marketing efforts during this time of uncertainty after the initial COVID-19 wave calms.
Automotive dealerships should be an essential business because they help provide the people with the essentials they need during this fragile time.
Stay-at-home orders include the shutdown of non-essential businesses, but how the order will be enforced remains open for interpretation for automotive dealerships.
OEMs are taking steps to help car buyers and dealerships during the COVID-19 situation by offering special assistance offers such as best available pricing and payment plans.
People will inevitably stay home as the number of confirmed cases goes up. Here are 5 things your dealership can do to minimize slowdown in sales during the COVID-19 situation.
Slowdowns at auto dealerships have started happening in the U.S. around last Thursday with the largest slowdowns in the areas hit hardest by the coronavirus.
Today, car buyers are starting their car-buying journey online. Does your car dealership offer prospects the best online experience?
As digital becomes the primary way for shoppers to start their car buying journey, it is imperative for dealerships to optimize their digital efforts. One way your dealership can do so is by maximizing the use of lead forms online.
The countdown to the removal of the Google Ads metric, average position, has begun. To recap, here's what average position is and why Google is getting rid of it.
As digital becomes the landscape of choice, marketers are banking on marketing strategies like retargeting to help maintain customer engagement and to give them a second chance at turning leads into sales.
A Facebook non-discrimination advertising policy that predominantly targets the housing and real estate industry has also begun to affect the automotive space.
In today's online car research experience, quick response times are imperative in retaining interested prospects.
What is taking the automotive industry so long to implement the personalization approach as seen in e-commerce?
The key point is that the "open internet" is still immature in terms of tools for brand safety, verification, and data management.
