OEMs are taking steps to help car buyers and dealerships during the COVID-19 situation by offering special assistance offers such as best available pricing and payment plans.
People will inevitably stay home as the number of confirmed cases goes up. Here are 5 things your dealership can do to minimize slowdown in sales during the COVID-19 situation.
Slowdowns at auto dealerships have started happening in the U.S. around last Thursday with the largest slowdowns in the areas hit hardest by the coronavirus.
Today, car buyers are starting their car-buying journey online. Does your car dealership offer prospects the best online experience?
As digital becomes the primary way for shoppers to start their car buying journey, it is imperative for dealerships to optimize their digital efforts. One way your dealership can do so is by maximizing the use of lead forms online.
The countdown to the removal of the Google Ads metric, average position, has begun. To recap, here's what average position is and why Google is getting rid of it.
As digital becomes the landscape of choice, marketers are banking on marketing strategies like retargeting to help maintain customer engagement and to give them a second chance at turning leads into sales.
A Facebook non-discrimination advertising policy that predominantly targets the housing and real estate industry has also begun to affect the automotive space.