Orbee Unveils the First Marketing Cloud Built for Automotive Dealerships with New Branding and a Free Product Giveaway During the 2019 NADA Show
Orbee's new marketing cloud and its free Lead Reactivation Report will be made available to NADA dealership attendees
IRVINE, CA – January 25, 2019 – Orbee (www.orbeeauto.com), a digital marketing company for automotive dealerships, announced today in time with the 2019 National Automobile Dealers Association (NADA) Show a major transition from a data analytics platform focused on offering marketing recommendations for its customers to the first marketing cloud built for automotive dealerships that fully integrates a broad spectrum of products and services into a single platform. Aligned with this evolution, Orbee has rebranded with a new visual look that reflects the company’s commitment to helping dealerships optimize the full potential of their marketing efforts.
“Our platform streamlines cross-channel marketing to minimize the cost associated to wasted media spend and disparate vendors, enables new capabilities that leverage first-party data dealerships already create and own, and adapts to the ongoing marketing shifts in the way consumers engage in their buying experiences,” stated Atul Patel, COO and Co-Founder of Orbee. “We will continue to enhance our marketing cloud with our own proprietary technologies built from the ground up and through integrations with curated and strategic technology and solutions partners both in and outside the industry.”
As the first marketing cloud built for automotive dealerships, Orbee encompasses a suite of products and services that enable auto dealers to tackle the complexities of today’s digital marketing landscape. The Orbee Marketing Cloud includes website personalization through intelligent segmentation, analytics and shopper tracking, first-party and third-party data integration, email campaign management, creative automation and more. To further strengthen the offerings, Orbee has and will continue to integrate partners creating an ecosystem of highly integrated capabilities for today’s marketing landscape. The marketing cloud is flexible to best suit the digital marketing needs of the entire range of auto dealership sizes, from individual rooftops to large groups.
Orbee will be attending the NADA Show the weekend of January 24-27 and will be giving away free promotional codes for the Lead Reactivation Report, a new and exciting addition to the marketing cloud.
The Lead Reactivation Report (LRR) is a daily report emailed to the marketing and sales department of an automotive dealership that contains information on shopper data needed to prioritize and reach out to returning shoppers. Automotive dealerships can benefit from the shopper information supplied in the daily reports to connect better with shoppers and utilize the capabilities of the LRR to convert passive shoppers into active shoppers.
“After engaging with auto dealers across brands, sizes, and geographics, it is clear the industry needs more awareness of digital marketing,” stated Daniel Kim, CEO and Co-Founder of Orbee. “This is why we are excited to offer this important capability at no cost to introduce dealerships to new marketing technologies that helps them sell more cars while reducing costs.”
Orbee is offering 1,000 automotive dealerships who are attending NADA and those who visit Orbee’s booth the free promotional offer to access the Lead Reactivation Report for up to six months for one user.
Auto dealers can learn more about the Lead Reactivation Report and the free promotional subscription at www.orbeeauto.com/visit-nada, or visit Orbee at booth #7209W at NADA.
As the first marketing cloud built for automotive dealerships, Orbee is redefining the way dealerships market and sell cars by modernizing their online business model. Orbee’s platform brings personalization and coordination in your digital marketing and sales efforts by using its enterprise-grade data analytics pipeline. With focus in website traffic analytics, interaction tracking features, outbound marketing, sales automation, and data management, Orbee enables franchise and independent dealers to gain unprecedented control and transparency over their valuable shopper data and can build accurate and actionable first-party data profiles of their online shoppers while lowering costs and inefficiencies in their marketing and sales efforts.