Digital Marketing Playbook for Dealership Groups
This white paper explores how dealership groups, who comprise a new dimension called Tier X, have an opportunity to uncover massive potential with digital marketing strategies in the age of data.
About Orbee, Inc.
Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the company’s platform to make actionable decisions based on analytics of their campaigns, inventory, and consumer experiences, build comprehensive buyer profiles by connecting first-party data signals from their web sites and integrated partners and automate messaging across all paid and earned channels with personalization and segmentation. The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. Orbee’s core technology products include its proprietary data collection, processing, and reporting pipeline, its robust set of dashboards and APIs, and campaign and creative tools for email, search, social, on and off-site display, and video. Orbee was founded in 2015 and is headquartered in Irvine, California.
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