Turn on automated email blasts for fast, reliable, and efficient ad campaigns. With emails being one of the most effective and low-cost methods of advertising, utilizing them to their full potential is a no-brainer. Integrate email campaigns with CDP data so customers receive personalized messages based on their individualistic buying behavior.
Segment your customer data for better marketing practices. Once a shopper visits your website, their information is siloed into several distinct categories such as make viewed, model viewed, and number of times they visit your site. With this information, implement Facebook, Google Ads, and Google Analytics to determine where you want your shoppers to see advertisements personally geared towards their interests.
Track which VDPs shoppers are visiting most and correlate the data with inventory supply. Find out if demand meets supply and where advertising spending needs to increase. Receive vehicle summary statistics which shows the aggregated number of vehicles for each color, model, trim, condition, and year your dealership has in stock.