Google is constantly making changes to their analytics and advertising products, but Orbee doesn't believe this should alarm dealers. In fact, these changes reflect an increasing trend of automation taking over the digital advertising space. Google is telling its advertisers to keep it simple and let Google do most of the work. Take VLA Shopping Ads for example, setting up these shopping ads require no creative work and very little targeting configuration. This simplified approach to advertising is exactly why Orbee thinks dealers should not be paying their ad agency partners a percentage of ad spend fee.