Brian Pasch Talks Customer Data Platforms at MRC

Brian Pasch, Founder of the Modern Retailing Conference, has done a lot of research and written articles about CDPs in the automotive retail industry. He invited a lot of industry partners to speak about their CDP capabilities and how dealerships can leverage them. Brian has also encouraged other agencies that serve dealerships to work with CDPs so they can benefit from the advanced audience segmentation and automation capabilities that a true CDP provides. As an agency owner himself, Atul Patel, CEO and Co-founder of Orbee, asks Brian what his agency will be looking for in a CDP partner.