Product Updates
Explore The Latest Marketing Solutions Built for the Automotive Industry
Check back here every Wednesday or sign up to receive a monthly alert with a round-up of the latest product updates from The Orbee Dev Team.
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What's New in September 2023? Kelley Blue Book, DriveCentric Integration, Email Modules, and More!
September 12, 2023
These new features and integrations provide a marketer with valuable data from a popular trade-in tool and CRM. Additionally, there are updates to streamline email marketing designs, and manage Google Vehicle Ads directly in the Orbee Platform.
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The Orbee Platform Helper: A Marketer's Favorite Browser Extension
August 29, 2023
Introducing the Orbee Platform Helper, a browser extension designed to be a marketer’s steadfast companion. Beyond just a set of tools, the Platform Helper is a virtual guide, ready to assist dealerships in troubleshooting, answering queries, and providing insights about their website users and the events they generate.
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On-Site Viewed Vehicle Corner Overlay
August 9, 2023
Orbee's On-Site Viewed Vehicle Corner Overlay feature offers highly customizable call-to-action tools that engage customers and boost conversions. These overlays provide valuable information and personalized messaging, captivating website visitors and enhancing their browsing experience.
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What's New in August 2023? New On-site Product, eLead Integration Update, and More!
August 1, 2023
Orbee's August 2023 updates include the Viewed Vehicle Corner Overlay for personalized dealership website features and customer retargeting, eLead Postback Email Activity for enhanced email tracking in the CRM, Cartender Automated Inventory Sync for maintaining up-to-date vehicle inventories and transfer of data via SFTP, and Bulk Update Merge Tags which allow users to conveniently update email marketing merge tags via a CSV file upload.
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What's New in July 2023? CDK Elead CRM Integration, Ansira Integration, and More…
July 6, 2023
Orbee’s platform reveals its exciting July 2023 updates including an enhanced integration with Elead CRM, allowing users to build and update email lists directly from the CRM for more targeted campaign efforts, and an Ansira website integration that captures vital data like page tags and filter events for deeper user behavior insights.
Omnichannel Marketing
Publishable Dynamic Reports
April 7, 2023
Dynamic reports that clients request from Orbee’s reporting team are now published and accessible within the Analytics tab of the platform, under the “Dynamic Routes” section in the lefthand side menu.
Omnichannel Marketing
Customizable Campaign Level Merge Tags
May 22, 2023
Users now have the ability to edit campaign level merge tags. This advanced functionality enables users overseeing multiple dealerships to efficiently create a unified email template. Furthermore, it allows for the dynamic insertion of OEM specific branding or seasonal banners, tailored to each distinct dealership location.
Omnichannel Marketing
Search and Combine Email Lists
April 7, 2023
Users can now create new email marketing lists by searching through their existing lists with the new search bar that was added. To access this search bar, navigate to the Email Marketing tab and click “Lists” in the lefthand menu, then click “New List”, and finally click the “Lists” tab.
Omnichannel Marketing
Search for Accounts by ID #
April 7, 2023
Users can now search for their accounts by account ID #s. Users can now also see their account ID # next to their account name in the top right of the screen. This is useful for dealer groups with multiple accounts.
Omnichannel Marketing
Additional Fields in User Details
April 7, 2023
We have added additional fields within the User Details page. These fields are useful for documentation, account auditing, as well as debugging: sign in count, last signed in at, current signed in at, last signed in IP, current signed in IP
Omnichannel Marketing
Users can now search and view more rows in segment list & segment analysis pages
March 24, 2023
Users will now be able to: - Search in "segment list" & "segment analysis" pages in the platform. - View "100 rows per page" in "segment list" page in the platform.
Omnichannel Marketing
Users can now open specific shopper profile from list member details
March 24, 2023
Users are now able to click an email address and open a specific shopper profile from list member details.
Omnichannel Marketing
Revamped list page
March 16, 2023
List page will be revamped with new icons, pages, and more.
Omnichannel Marketing
Update click tracking plugin to include data attributes
March 3, 2023
Make a list of data attributes that are along the path of the element from all the parents to where the element was click so they won't have to add the data attributes in multiple places. Update the click tracking plugin to include that data in events.
Omnichannel Marketing
Email List Builder Filter Now Has "In the next" Capability
February 27, 2023
Users can now build email lists with new filters, “In the next” for the due date of the finance term and the due date of the lease term. This will allow dealerships to send reminders to customers within their CRM about when their lease is up in the future.
Omnichannel Marketing
Adding User to Multiple Accounts
February 23, 2023
A user can now easily be added to multiple dealership accounts within a dealership groups parent account.
Campaign Analytics
Global search for vehicles in an account's inventory
February 8, 2023
Platform users can now search for vehicles in an account's inventory. The new feature allows you to search for vehicles using the vehicle's available metadata. You no longer have to use the filter find related vehicles.
Omnichannel Marketing
Users can now manage and view blocklists for email management
January 25, 2023
Users can now manage and view blocklists for email management (a.k.a automated emails) in the platform admin tools.
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Omnichannel Marketing
Email Marketing test-sending missing fields alert
November 21, 2022
Users will now have the UI prompting the required fields before moving on to the test-send prompt.
Omnichannel Marketing
List-related merge-tags
November 8, 2022
Users can now provide custom values during their test-send if they want to test rendering list values in their emails.
Omnichannel Marketing
Default list tags
November 3, 2022
Users can now provide a default value to fall back on if a personalization token value is missing.
Omnichannel Marketing
Automated emails now support sending previews
November 2, 2022
Users can now provide examples to themselves or to their customers without the need to foward the email.
Omnichannel Marketing
Segment name is now available in Segment Analysis
July 1, 2022
Users can see the segment name in the Segment Analysis page
Customer Journeys
SRP and VDP labels added to shopper timeline
June 30, 2022
Users now see pills in the shopper timeline to denote important pageviews
Omnichannel Marketing
Email Marketing Open Rate and Click Rate are now unique
June 29, 2022
Users will now see unique open and click rates for email campaigns.
Omnichannel Marketing
Conversion timelines now deeplink to shopper profiles
June 24, 2022
User can now open the specific shopper profile of a conversion in the timeline.
Omnichannel Marketing
Email marketing lists are now processed in queue
June 24, 2022
Lists will be processed sequentially as requested.
Omnichannel Marketing
Create Google Ads Responsive Search Ads
June 10, 2022
Our Google Ads management system can now create Responsive Search Ads (RSAs)
Campaign Analytics
Platform deeplinks now open in a new tab
June 8, 2022
Users can open links in the platform open as a new tab
Customer Journeys
Webiste Leads has been retired
June 6, 2022
Users will now use Web Leads instead of Website Leads
Customer Journeys
Filter the Segment List table by status
June 2, 2022
Users can filter the Segment List table by status
Customer Journeys
Third party event tracking data in the reporting db
May 30, 2022
Internal users can see third party event tracking data in the reporting db
Tag Management
See active Pinterest segments
May 27, 2022
Users can now see active Pinterest segments in the platform.
Open APIs and SDKs
Custom vehicle fields can be ingested
May 26, 2022
Custom vehicle fields can be ingested by our inventory service.
Omnichannel Marketing
Audiences are now being created on the new Google Ads API
May 25, 2022
Google Ads audiences are now being created on the new Google Ads API
Omnichannel Marketing
Preview Email Templates
May 25, 2022
Users can preview email templates within campaign details and the template manager
Customer Journeys
Xtime Service Scheduler Marketing Segmentation
May 23, 2022
Users can see their Xtime segments within the platform.
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