Built with Purpose. Ready for What is Next.

Orbee is building what’s next. From the latest in data solutions to a team that listens first, we give dealerships the tools to quickly modernize, adapt, and thrive to meet the needs of the ever evolving consumer expectations.

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Innovation in Motion.
Always Within Reach.

At Orbee, innovation doesn’t happen in a vacuum—it’s built by real people who care deeply about this industry. Our team blends technical expertise with a shared passion for helping dealerships grow. We’re shaping the future, side by side with the people who drive it.

Atul Patel

Co-Founder and CEO

Atul Patel is Orbee’s Co-Founder and CEO bringing to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies.

Chris Prijic

Co-Founder and CTO

Chris Prijic is Orbee’s Co-Founder and CTO, offering over a decade of multi-disciplinary engineering experience and a proven track record of transitioning complex hardware and software platforms into powerful digital marketing stacks.

Peter Fong

Chief Commercial Officer

Peter L. Fong is Orbee’s Chief Commercial Officer, bringing more than 26 years of automotive sales, marketing, and brand management experience from executive roles at Ford Motor Company, Chrysler Group, and NADA.

Narumi Takagi

VP of Product Management

Narumi Takagi is a product and project executive at Orbee, leveraging 8 years of progressive experience in operations and digital advertising to drive product strategy and optimize platform execution for the automotive industry.

About Orbee

For 10 years, Orbee has been committed to the automotive industry. We adapt to the needs of clients and partners to provide solutions in all areas of data management and activation. Empowering our customers to deliver personalized shopping experiences for a buying journey that has long been criticized. By taking a solutions-oriented approach, our company has consistently helped our clients and partners overcome the latest problems they are facing in the ever-changing market. Listening to our customers' needs has allowed us to continuously build what is next in data management. All our technology is built by us so that we can quickly adapt and envision the future.Orbee is proud to have a team of over 75 dynamic individuals who are committed to the success of our clients and partners. The company is led by Atul Patel, a serial entrepreneur known for his successful data, marketing, and advertising businesses. His recent enthusiasm for the automotive industry, coupled with a commitment to education and a visionary outlook, has resulted in a team that shares his ambition to grow and support this evolving industry with novel solutions that are inspired by proven concepts.

AWA 2023 CDP/MAP Award

Orbee is proud to display our AWA award for best Customer Data Platform and Marketing Automation Platform

AWS Certified Partner

Orbee has demonstrated the expertise in using and implementing AWS technologies and has completed rigorous security and architecture audits.

Meta Business Partners

Orbee prides itself on years of experience working with Meta platforms such as Facebook and Instagram to help dealerships launch successful advertising campaigns.

Google Premier Partner

Orbee has exceeded performance and quality standards set by Google for our clients and their Google Ads Campaigns.