Tag Management

Manage data collection, segmentation, and activation with powerful tag management

Utilize our powerful data management solution (DMP) that can handle both collecting data and activating experiences with an enterprise-grade system that coordinates third-party tags and embeds while letting you generate more contextual first-party data that you can activate in omnichannel marketing.

Tag management gives you enterprise scale with managing your first-party data.

Marketing-focused tag management

Centralize tags related to marketing and customer experience including retargeting pixels, conversion trackers, and identity resolution and enrichment, and set rules based all your.........
Marketing-focused tag management

Segment your shoppers

Stop relying solely on page URLs for SEM and social segmentation and use session data, data layers, and customer journeys instead for more optimized marketing.
Segment your shoppers

Protect your first-party data

Your audience data should be your most prized possession and controlling it needs to be at the core of your website strategy. Use tag management to control who is tapping into this proprietary data.
Protect your first-party data

Activate your own media accounts

Using your own tag manager that is made equally for marketing as it is automotive, you can activate your SEM and social advertising accounts, and extend well beyond your existing media channels.
Activate your own media accounts

Sync disparate user experiences

No matter if your customer journeys involve many disjointed experiences like your website, trade-in tools, digital retailing, and more, our tag manager will connect dots using server-side and client-side syncing.
Sync disparate user experiences

Orchestrate group and dealer sites

For dealership groups, utilize the powerful data management platform to orchestrate data between group and dealer sites and new central digital retailing experiences satisfying the needs of OEM-specific experiences while maintaining continuity and visibility across a single brand.
Orchestrate group and dealer sites
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