Build Your Own 20-Group: Leveraging Data for Internal Benchmarking

The concept of a "20-Group" has long been a cornerstone of automotive retail, fostering performance comparison and shared best practices. However, the true power of performance comparison lies not just in external benchmarks, but in the ability to create your own internal "20-Group" within your dealership group organization.

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This insightful white paper, "Building a 20-Group in Your Org," reveals how leveraging unified data and advanced analytics can empower your individual stores with insights tailored to their specific operations, ultimately driving efficiency, improving marketing, and enhancing customer relationships.

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Inside this paper, you'll learn about:

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• The foundational analytics dashboards essential for understanding website traffic and inventory performance across your group.
• How integrating CRM data can provide deeper insights into leads, sales performance, and customer behavior.
• The sophisticated phase of incorporating DMS data to unlock powerful capabilities for understanding customer loyalty and driving retention.
• The strategic evolution from initial analytics to a full-blown Customer Data Platform (CDP) and its unified data architecture.
• Real-world examples of how this approach can lead to immediate, actionable insights and long-term strategic value.
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Don't miss out on the opportunity to transform your dealership group from within. Download this white paper now to discover how to build your own internal 20-Group and unlock sustained growth and loyalty across your entire organization.

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