8 min read

The Ultimate Guide to Cleaning Dealership Databases

Understand what difference clean, enriched customer data could make in your next campaign.
Written by
Alec Whitten
Published on
June 17, 2025

The effective use of data is paramount for dealerships seeking to enhance their marketing strategy and customer engagement. However, many struggle with fragmented, outdated, and duplicate data, which hinders their ability to deliver personalized campaigns and engage customers effectively. The white paper, "The Ultimate Guide to Cleaning Dealership Databases," explores how clean, centralized first-party data can transform marketing strategies. It introduces solutions from Orbee and TransUnion, designed to help dealerships cleanse and enrich their data for better targeting, improved customer engagement, and a higher return on investment.

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