Atul Patel, Co-founder and CEO, checks in with Kate Howell from Mullinax Automotive on the success of their new campaign which leverages Orbee and Spectrum Reach. The conversation discusses extending audience reach beyond Google and Facebook through connectivity. Using Orbee’s targeted audiences, Kate leverages partnerships, particularly with Blockgraph, a joint venture of Charter Communications, and Orbee, to create privacy-compliant, targeted audiences for OTT and CTV advertising. Through Orbee’s work with Blockgraph, they now can utilize the same audience from Facebook, Google and Email marketing and push the same group of shoppers into OTT and CTV advertising.