Takeaways from Digital Marketing Strategies Conference 2023

Atul and Chris wanted to share their takeaways from DMSC 2023 in Austin. While this conference may be the best one in the year for CDP education and advanced strategies, there were still a lot of dealers that felt the effects of analysis paralysis. Just like the paradox of having too many choices slowing you down, there was a lot of shiny objects but not a lot of actionable things for dealers to take home. In this episode of Under The Hood Atul and Chris share their takeaway about how there was not enough conversation on the ‘baby steps’ of getting started with a CDP.