In this episode, Alex Schaeffer, General Manager of D2C Vehicle Sales at RubyCar by Avis Budget Group discusses how Orbee has transformed their analytics approach when it comes to sales. Orbee has been extremely helpful in identifying the right customers and determining the optimal timing for targeting them. By qualifying customers early in the funnel rather than passively collecting data, Orbee has streamlined RubyCar's operations. Additionally, RubyCar aims to experiment with new user flows, such as A/B testing, to ensure efficient customer acquisition in the long run.