Emma Gall, the Director of Marketing at the Hudson Automotive Group, shares details of her recent integration with SilverBack Advertising and Orbee. Together, the three companies are enhancing Hudson's advertising strategy to effectively target customers with tailored messaging, precisely when they're most receptive. Managing marketing and advertising across a 55-store group, each operating with full autonomy, poses a distinctive challenge for Gall. Leveraging Orbee's capabilities, she can streamline and oversee data from all her stores and their various vendors. Gall is focused on pinpointing segments and audiences, while also tapping into SilverBack's proficiency in programmatic advertising and digital media buying.