Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of building marketing tech companies before that, I am doubling down on my commitment to this industry. It isn't because the industry spends a boatload of money on advertising across all tiers or because the industry's adoption of marketing acronyms makes me feel at home. It is because I feel that this ecosystem is finally listening.
So, what is everyone finally listening to? Before we answer that, I should explain some of my background. I've started and sold four mar-tech and ad-tech companies, and between all those, I've been involved in dozens of successes and failures in and around marketing. For all intents and purposes, I'm from "outside of automotive." For this reason, I am very opinionated about the things I've experienced. You might witness this when listening to me on a pod, stage, or conference call. What's unique about my perspective on marketing is that I've been involved in almost every important aspect of marketing through the years.