Integration Request Form

This integration between Orbee and AutoMatrix is coming soon, but if you fill out the form below you could help us speed up the process!

AutoMatrix Integration

AutoMatrix is an all-in-one inventory management and marketing platform for dealerships, offering streamlined operations, effective lead generation, and optimized advertising campaigns. It empowers dealers to efficiently manage inventory, attract qualified leads, and maximize profitability.

Demo Integration

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Key features of Orbee's AutoMatrix integration

Track every interaction on the dealership website to gain a full understanding of visitor behavior.

Segment website visitors into highly targeted audiences for personalized marketing campaigns.

Trigger automated marketing campaigns based on visitor behavior, driving engagement and conversions.

Analyze conversion paths and identify key touchpoints that lead to successful customer actions.

AutoMatrix Integration Overview

Orbee’s integration with AutoMatrix websites transforms how dealerships track, analyze, and utilize customer data from their websites. By embedding Orbee’s analytics javascript directly into the dealership website, every visitor interaction is meticulously tracked and analyzed, all without impacting load times or website performance. Orbee segments shoppers into advertising audiences and email lists based on their behavior, ensuring retargeting campaigns and email communications are personalized and relevant to where they left off in the buying journey. This seamless integration provides in-depth reporting and analytics on website traffic that rivals Google Analytics, giving dealerships a comprehensive view of customer behavior, preferences, and engagement patterns. Leveraging these insights, dealerships can implement targeted marketing strategies, enhance personalization, and optimize the overall customer experience.

AutoMatrix Segments

Table Styling

Segment Name	Description
Click to Call	Shoppers clicking on the "Call" button to directly contact the dealership.
All Forms	Shoppers submitting any form on the website, such as contact, service, or test drive request forms.
Finance Page	Shoppers viewing the finance page for information on loans, leases, and payment calculators.
New Vehicle Content	Shoppers browsing new vehicle information, including models, specs, and promotions.
Service Page	Shoppers looking at service offerings, scheduling service, or viewing service specials.
All Specials	Shoppers viewing special offers across new, used, service, and parts.
Used Vehicle Content	Shoppers exploring used vehicle listings, including cars, trucks, and SUVs.
All SRP	Shoppers navigating through the Search Results Page (SRP) for any type of vehicle.
All VDP	Shoppers viewing the Vehicle Details Page (VDP) for in-depth information on specific vehicles.
Test Drive Content	Shoppers exploring options and scheduling a test drive for vehicles they are interested in.
Showroom Content	Shoppers viewing information and details about the vehicles available in the showroom.
Trade-in Content	Shoppers looking into the value and details of trading in their vehicle towards the purchase of another.
Contact Page	Shoppers visiting the contact page to get in touch with the dealership through provided contact information.
Vehicle Make	Shoppers filtering or searching vehicles based on specific makes (brand) e.g. Shoppers that viewed a "Ford" vehicle.
Vehicle Model	Shoppers filtering or searching for vehicles based on specific models e.g. Shoppers that viewed an "F-150" vehicle.

Details

AutoMatrix Activation Options

Email Marketing

Harness integrated customer data to create personalized email campaigns that elevate engagement and conversion rates.

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Website Personalization

Enable dynamic personalization of website content and offers to each visitor, enhancing their experience and boosting online conversions.

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Digital Advertising

Target digital advertising with precision using integrated customer data, ensuring maximum return on investment by reaching the most relevant audiences.

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Advanced Reporting

Generate advanced reports that offer insights into attirbution, return-on-ad-spend, conversion paths, and more.

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BDC / Sales Insights

Equip BDC and Sales teams with real-time insights from integrated data, allowing for personalized outreach strategies.

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Chat / Messaging

Improve chat and messaging services with personalized communication, enhancing customer service and engagement through data-driven interactions.

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Audience Segmentation

Utilize detailed customer data for audience segmentation, crafting targeted marketing campaigns that resonate with specific groups and drive conversions.

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Website Analytics

Leverage website analytics to uncover actionable insights, understanding visitor behavior to optimize the website for more conversions.

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Data Enrichment

Enrich the first-party data generated from this integration with third-party data for deeper customer insights

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Streamline Your Marketing Efforts with AutoMatrix and Orbee

Streamline and optimize marketing with AutoMatrix. Utilize Orbee's integrated marketing stack for personalized campaigns, targeted ads, multi-channel optimization, and more!

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