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Learn How the Orbee + CDK Drive DMS via Fortellis Integration Transforms Your Dealership Operations
Orbee expands its CDK integration with Fortellis, enabling dealerships to ingest critical DMS transactional data into a powerful data lake, unify it with other customer databases, and activate smarter marketing campaigns and full-funnel customer journeys.
For dealerships new to Orbee or already leveraging Fortellis and CDK, the Orbee + CDK Drive DMS via Fortellis integration is the missing piece to get all your key data working together smoothly. Building on Orbee's existing CDK CRM connection, this integration directly addresses the long-standing challenge of siloed systems. Websites track shopper behaviors and intent, CRMs track communications, and the DMS houses transactional data, leading to fragmentation that limits visibility and weakens marketing performance.
The true power of this integration lies in bringing all this disparate data together into a single, comprehensive customer profile. This unified view enables the creation of advanced audiences and the powering of intelligent, lifecycle-based customer journeys that truly resonate with your customers, ultimately empowering smarter campaigns, more relevant customer experiences, and measurable impact.
“This integration unlocks operational insights that empower smarter campaigns, more relevant customer experiences, and measurable impact.”
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Unify Your Data in Real Time
The Orbee + Fortellis integration provides a seamless method to ingest near real-time DMS data directly into Orbee, unifying it with all customer information. This builds on Orbee's existing CDK CRM (eLead) connection, bringing sales, service, and marketing data into one powerful platform, eliminating manual exports and delays.
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Power Smarter Marketing & Customer Journeys
Once ingested, data flows into Orbee's centralized data lake, becoming instantly usable. This enables lifecycle-based marketing automation that triggers intelligent customer journeys and follow-ups based on real-time customer behavior, purchases, or service history.
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Build Advanced Audiences for Precise Targeting
The integration allows you to build precise audience segments and personalize messaging by ownership stage, combining DMS, website, CRM data, and more. Orbee’s Audience Engine supports advanced targeting like lookalike modeling and retargeting for smarter, full-funnel campaigns across various channels.
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Fuel Performance Across the Funnel
By integrating CDK Drive data directly, dealerships gain the infrastructure to drive relevant engagement and increase marketing ROI. This enables comprehensive, full-funnel marketing, from initial sales inquiries to post-sale service visits, supporting scalable strategies for individual dealerships and dealer groups through data management.