Join our mission to build Middleware for the mobility industry

Each and every person in our team is positioned to have an impact and we're always looking for individuals who can join us.
Atul Patel
Co-Founder and CEO

Atul Patel is Orbee’s Co-Founder and CEO bringing to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies.

Atul holds several patents in marketing data compliance that have saved large marketers millions against compliance and inefficiencies. These patents became the core technology behind Jornaya (LeadiD), a company that Atul co-founded and which was acquired by Verisk, a data analytics and risk assessment firm which also acquired Infutor and Contact State. Atul also founded, an ad blocking company acquired by Sovrn; OptimalSocial, a social graph analytics and media buying platform acquired by Brand Networks, where he serves on the Management Board. Brand Networks works with large brands like Walmart and is a certified partner of Facebook, Instagram, Snap, Tiktok, Pinterest, Twitter, and LinkedIn. He also founded OneScreen, a digital video, CTV and OTT technology company and helped define early video ad standards; co-founded LeadROI, a bleeding-edge lead management system for financial services; advised AdGear, a DSP and SSP that became Samsung Ads; built a digital video practice for NTENT, a search engine and search monetization provider to mobile carriers; and served as founder, advisor, and executive on many startups in and out of the automotive industry. He was born and raised in Southern California and now resides in Houston, TX.

Peter Fong
Chief Commercial Officer

Peter L. Fong is the Chief Commercial Officer of Orbee, a leading provider of customer experience (CX) middleware for the automotive industry. Peter brings more than 26 years of industry experience, having held numerous executive-level sales, marketing, and brand management positions at Ford Motor Company and Chrysler/Chrysler Group LLC in addition to his former position as the senior vice president of Dealership Operations at the National Automotive Dealers Association (NADA).

Prior to joining Orbee, Peter ran his own consultancy that advises innovative companies in the automotive industry. As a military veteran that served as a Naval Aviator and Leadership & Management Instructor, Fong brings a fresh and disciplined perspective to the automotive industry and has a proven track record of success, experience, and leadership working with automotive dealerships.

Chris Prijic
Co-Founder and CTO

Chris Prijic is Orbee’s Co-Founder and CTO. He has over a decade of technical experience across multiple engineering disciplines. Chris was instrumental in transitioning the Company from its initial hardware and software platform for used car photos to the powerful digital marketing stack the company has today.

Chris founded the UAV Forge senior project at UCI, where he built a team of over 60 engineers and computer scientists across 5 majors and delivered three different working UAVs over the course of one year, plus securing recurring annual funding to provide the project with materials. He also built control systems for the Heterogeneous Adaptive Maritime Mobile Expeditionary Robots (HAMMER) research project at SPAWAR to build U*Vs that can complete missions successfully through cooperation, including arial, surface, and submersible vehicles.

Chris spends his time building teams that make dynamic, customer-focused technical solutions by pioneering modern technologies in cloud-native and open-source communities. His approach brings modern, data-centric and elastic solutions to the Automotive industry. In his free time, he supports and encourages STEM programs at school districts across Orange County, CA where he resides.

Narumi Takagi
VP of Customer Success & Operations

Narumi Takagi is Orbee's VP of Operations. She brings her talent of analyzing, optimizing and strategizing to Orbee. After graduating from the University of California, Irvine and joined Orbee in 2017. She has been refining Orbee’s processes and ensuring that our products are helping our clients meet their business goals. She has served in many roles including account management, reporting, human resource manager, social and search advertising trafficker and now leads the customer and business operations teams.

Narumi is heavily involved in Orbee's customer operations and product development. She is a "Jack of all trades, master of many."  Her experience in customer facing, advertising, support and project management roles have contributed to her unique combination of expertise.  Narumi’s passion for operations stems from the belief that there is “always a better way.” This mantra has been a driving force of her contributions to Orbee.

When she is not working Narumi is a lover of the outdoors! She enjoys traveling, hiking, camping and spending time in nature.

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