PONTE VEDRA BEACH, FL - Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. The integration will leverage Orbee's open reporting API and data analytics expertise with Cognition Digital's Amazon Ads Platform to build a more accurate reporting view of Amazon Ads traffic.
The collaboration aims to provide businesses with more comprehensive data on Amazon Ads traffic and improve their ability to make data-driven decisions. Orbee’s Campaign Analytics provides the automotive ecosystem an analytics solution with no dependencies on third-party reporting systems. Delivered through Orbee’s Tag Management System (TMS), the analytics capability uses first-party identifiers and integrations into all the components found on a dealership site to construct and attribute the entire customer journey. With the collaboration between Cognition Digital and Orbee, customers will be able to gain a better understanding of their Amazon Ads traffic and improve their advertising strategies.
The integration has already yielded promising results for mutual customer Modern Automotive Group. Gary Ladue, Marketing Director at Modern Automotive Group, said, "We are very excited with this integration. Orbee and Cognition Digital have been able to deliver amore accurate reporting view of our Amazon Ads traffic, which clearly shows better performance in regards to traffic and engagement. Our goal as marketers is to find as much truth in the performance data as we can and it just became easier.”
"We are excited to expand the reach of our analytics SDK and reporting API to Cognition Digital to help them continue to bring the powerful Amazon Ads media channel to the dealership market.” stated Atul Patel, Co-Founder and CEO of Orbee. “This collaboration is encouraging in that it showcases to the market that with the right technology and data capabilities, we can collectively perform complex business analysis and make important decisions without being strangled by free-but-limited or expensive-but-difficult solutions."
Vasilios Lambos, CMO of CognitionDigital, added, "We are thrilled to integrate with Orbee and provide our customers with a more comprehensive understanding of their Amazon Ads traffic. By combining our digital marketing capabilities with Orbee's data analytics expertise, we can deliver more value to our customers."
Orbee provides an analytics script for websites and components, a self-service analytics dashboard, custom dashboarding, reporting API, and data feeds for BI tools. To learn more, visit https://www.orbee.com/platform/campaign-analytics. If you’d like to learn more about this integration, visit www.orbee.com/cognition-digital
Orbee provides analytics, data, and automation middleware solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs. The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. To learn more about Orbee’s powerful marketing technology, please visit orbee.com and follow Orbee on LinkedIn. Connect with Orbee in person by visiting us at upcoming events.
About Cognition Digital:
Cognition Digital provides ad agencies and brands workflow automation solutions to scale onAmazon Ads. Cognition’s platform provides advertisers a full suite of marketing tools to deliver dynamic creative which enables 1-1 marketing personalization, full funnel attribution to measure media return on ad spend, and workflow automation to help brands build and launch campaigns with ease on the AmazonDSP. Cognition partners with agencies and analytics service providers to help expand overall product integrations with Amazon Ads. Cognition’s ad tech solutions include the Analytics API for Amazon DSP, Amazon Marketing Cloud, and Dynamic Creative Suite.
Director of Marketing at Orbee