Orbee Integrates its CDP Segmentation and Omnichannel Marketing with Conversica’s Automated Two-Way Sales Conversations to Drive Customer Engagement and Revenue

IRVINE, CA (January 25, 2023) - Orbee, a leading provider of customer experience middleware, and Conversica, a provider of conversational AI that enhances the customer engagement and reply management, have integrated to provide dealerships a streamlined process to engage shoppers based on real-time signals from their online and offline shopping activities. Orbee’s CDP connects customer events throughout their journey with traditional systems such as CRM and DMS to create a complete behavioral profile of shoppers. Conversica’s Revenue Digital Assistants™ (RDAs) engage in real time with consumers via two-way text and email conversations and pushes leads and opportunities down the funnel while gathering additional information on customer intent. Together, the systems will create a feedback loop that will further classify their buying path and improve engagement and conversion.

“This integration with Conversica showcases to the industry what modern automation integrations can look like when we integrate engagement solutions with our CDP and data lake capability which now connects large first and third-party datasets for a complete customer profile,” stated Atul Patel, Co-Founder and CEO of Orbee. “The future of customer experience will rely on integrations like this to bring practical automation and data solutions to dealers so they focus on giving shoppers a pleasant car buying journey.”

With the rich first-party data engagements captured across digital properties, including within digital retailing, chat, and more and the data that is ingested from all of the dealers systems, Orbee’s customer data platform (CDP) will provide customer lists, triggers, and contexts based on identified shoppers performing a certain action (i.e., viewed EV content, shopped aged vehicles, tried to schedule a service appointment, cross-shopped multiple vehicles in the same segment) to Conversica RDAs for Sales or Customer Success to intelligently engage with the previous sales or service customers.  Furthermore, Conversica’s RDAs can handle replies from email marketing campaigns and utilize the same customer journey insights to handle those replies and engage those active shoppers. 

“Don’t waste your precious sales and business development teams’ time on early-stage qualifying. Let the AI do that with enhanced first-party data harnessed by Orbee,” said Eron Sunando, CRO at Conversica. “Orbee was one of the early CDPs in the auto industry and truly understands how the customer journey is a vital piece of how the online shopping experience can be personalized to the way consumers want to purchase and service their vehicles today.” 

“We are excited about this relationship having just announced the New Partner Program which was designed to help companies leverage the power of conversational AI, offering competitive advantages and new industry capabilities,” said Eric Wilson, Director of Automotive Partnerships for Conversica, “The addition of our integration with Orbee is a showcase of how we will drive continuous innovation with value-add services through Conversica and our partner's portfolios.”

The data being managed within this integration will be secure, encrypted, and be privacy-aware, further reinforcing to the dealership community that compliance with laws will not limit the ability to achieve customer experience and revenue objectives.

Orbee and Conversica will be attending the NADA Show in Dallas, TX on January 26-29, 2023 at the Kay Bailey Hutchison Convention Center. Stop by Orbee’s booth #3025 to inquire about how to test-drive a Revenue Digital Assistant supercharged by Orbee’s customer data platform.

About Orbee, Inc.

Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs. The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. To learn more about Orbee’s powerful marketing technology, please visit orbee.com and follow Orbee on LinkedIn. Connect with Orbee in person by visiting us at upcoming events.

About Conversica

Conversica’s Revenue Digital Assistants™ (RDAs) supercharge workforces such as marketing, sales, and customer success teams to acquire untapped revenue through perfectly structured conversations. With billions of human interactions spanning more than a decade, Conversica’s RDAs have learned to influence and persuade customers and prospects throughout the customer journey lifecycle. Unlike chatbots, Conversica RDAs are Powerfully Human™ and can hold meaningful conversations at every touchpoint to create brand loyalty and maximize every revenue opportunity. The result is increased operational efficiencies, reduced costs, and improved customer experiences. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.

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