Equifax + Orbee | Integrated Podcast at NADA 2024

8 min

In this podcast segment, we delve into the strategic integration between Equifax and Orbee, featuring insights from Brian Epro of Equifax. We explore the pivotal role of Equifax Spending Power and Income Data in the automotive sector and discuss the groundbreaking innovations unveiled at NADA. Notably, Equifax's IXI data, now accessible through Orbee, provides comprehensive insights into a household's income, empowering dealerships to understand a prospective vehicle buyer's financial capacity and spending power. By leveraging this data, Orbee can precisely segment and target audiences, ensuring advertisements resonate with customers' financial realities, thus driving increased leads and conversions for dealerships. The discussion encompasses the motivations behind the integration, anticipated user benefits, and practical applications, underscoring how this integration drives technological advancements and enhances services within the automotive market.

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