Inmar Intelligence + Orbee | Integrated Podcast at NADA 2024

7 min

Sleiman Serhan, Sr. Manager, Business Line Leader of Inmar Intelligence explains Inmar's recent entry into the automotive industry, focusing on activating data to assist dealerships in making informed decisions and increasing customer retention. Their integration with Orbee is a central topic of discussion, with both parties expressing excitement about the potential to revolutionize dealership-customer engagement through efficient advertising spend and tailored solutions. 

Sleiman outlines Inmar's data science process, emphasizing the importance of understanding each dealership's unique needs to drive incremental returns and improve loyalty. The conversation concludes with a focus on the future expectations of the integration, with an emphasis on developing tailored solutions and improving customer retention.

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