Industry News

CX AUTO provides valuable resources for enhancing collaborative exchange in the future of CX. With a forward-thinking roadmap that leverages data-based care strategies, fosters a customer-centric culture, and integrates the latest technologies, CXAUTO 2023 strikes a balance between retaining existing customers and attracting new ones with innovative products and business models.

Join the TransUnion Brave New Worlds 2023 Marketing Transformation Summit and gain valuable insights from industry experts as they discuss the challenges and opportunities in the ever-changing media landscape. Explore how consumers are shaping the future of media, and learn about innovative approaches to identity and data that can help you supercharge your marketing strategies.

How does a dealer know which identity resolution framework will be the best for their dealership? Discover the answers to this question with Orbee’s CEO, Atul Patel.

The Digital Marketing Strategies Conference by Brian Pasch Enterprises offers exceptional networking, thought-provoking content, and passionate discussions in a beautiful setting.

Canada’s Used Car Week - featuring Auto Remarketing Canada and Women & Automotive - is uniting professionals from the used car industry to exchange valuable insights, forge meaningful connections, and explore exciting business prospects. Don't miss the chance to join this dynamic event!

In this recap we talk about how the audience at this past event is the best for "geeking" out on the cool marketing solutions Orbee's platform has built out over the past 6 years.

Atul Patel and Brian Pasch discuss one of the hottest trends in automotive marketing: Customer Data Platforms. Dealers who have a CDP can lower operating costs by significantly reducing financial investments for customer retention and acquisition (i.e., marketing).

As digital becomes the landscape of choice, marketers are banking on marketing strategies like retargeting to help maintain customer engagement and to give them a second chance at turning leads into sales.

Based on the current status of your dealership during COVID-19, your dealership should reconsider which advertising channels you should be currently using.

People will inevitably stay home as the number of confirmed cases goes up. Here are 5 things your dealership can do to minimize slowdown in sales during the COVID-19 situation.

Google announced advertisers can no longer create expanded text ads, so what does this mean for Orbee and our clients?

Read Orbee's CEO, Atul Patel's, latest article in Dealer Marketing Magazine about his journey through the MarTech Industry to Automotive.

The countdown to the removal of the Google Ads metric, average position, has begun. To recap, here's what average position is and why Google is getting rid of it.

The key point is that the "open internet" is still immature in terms of tools for brand safety, verification, and data management.

Automotive dealerships will need to have the ability to quickly pivot with their marketing efforts during this time of uncertainty after the initial COVID-19 wave calms.

A clear digital framework to navigate through uncertainty will be crucial to each automotive dealership's success during these uncertain times.

Your dealership should know the indicators of when it is time to spend on advertising and what messaging and advertising channel to focus on.

As digital becomes the primary way for shoppers to start their car buying journey, it is imperative for dealerships to optimize their digital efforts. One way your dealership can do so is by maximizing the use of lead forms online.

What is taking the automotive industry so long to implement the personalization approach as seen in e-commerce?

A Facebook non-discrimination advertising policy that predominantly targets the housing and real estate industry has also begun to affect the automotive space.

OEMs are taking steps to help car buyers and dealerships during the COVID-19 situation by offering special assistance offers such as best available pricing and payment plans.

The countdown to the removal of the Google Ads metric, average position, has begun. To recap, here's what average position is and why Google is getting rid of it.

Slowdowns at auto dealerships have started happening in the U.S. around last Thursday with the largest slowdowns in the areas hit hardest by the coronavirus.

Automotive dealerships should be an essential business because they help provide the people with the essentials they need during this fragile time.