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Orbee unifies your data across customer and business operations — then puts it to work through applications for analytics, marketing, advertising, and next-generation AI.
Orbee ingests data from anywhere it lives — every major DMS, CRM, and ad platform via 40+ native connectors; SFTP, S3, and warehouse sources out of the box; Excel files and ad-hoc vendor extracts via Orbee Arc; first-party web events through Orbee Native; and server-side event endpoints for everything else. Full tables, not summary feeds.
Most dealer groups have terabytes of data they can't use because they don't know what's in it. Orbee's data catalog documents every column, every table, every source — with AI-generated metadata, field provenance, and a searchable dictionary your analysts, marketers, and AI agents all rely on.
Native Objects is Orbee's data model. Customers, Vehicles, Service Orders, Inventory, and Web Events modeled as governed tables you control — with custom properties for the fields your operation cares about and custom objects for the things your operation tracks that nobody else does. The golden record automotive has been missing.
No-Code Data Studio is the visual data workbench inside Orbee, powered by Orbee Studio. Slice native customer tables, join across DMS, CRM, web, and call sources, and push the resulting audience to Google, Meta, email, or SMS — all from a drag-and-filter interface any dealer marketer can use.
Identity Resolution is Orbee's capability for collapsing fragmented shopper data into a single profile per person — across devices, channels, rooftops, and time. Powered by Polymer, our polymorphic identity graph, using deterministic matching trained on automotive shopper signals. 98% match rate, in real time.
Behavioral Exploration, powered by Orbee Explorer, is the customer-level investigation surface inside Orbee. Open any customer record and see every web session, every CRM interaction, every service visit, every offline transaction — stitched together by the identity graph and ordered into a single chronological timeline.
Real-Time Activation is the data platform's outbound layer — the infrastructure that pushes identity-resolved audiences, events, and conversions to ad platforms, journeys, downstream warehouses, and any destination that can consume the feed. Sub-minute sync, consent enforced at sync time, identity resolved before push.
Orbee Analytics is the reporting application built directly on the Orbee data infrastructure. Native reports, group-tier dashboards, source/medium attribution, and operational scorecards — all running on the same identity graph and event store that powers your activation.
Orbee Marketing is the campaign and personalization application built directly on Orbee's identity graph. Automated email and SMS journeys, AI-generated creative, live inventory merge fields, and audience targeting that responds to shopper behavior in real time.
Ad Manager is Orbee's activation engine and API gateway to paid media — Google, Meta, TikTok, The Trade Desk, and 40+ programmatic destinations. Execute baseline inventory and audience-driven campaigns automatically, eliminate the percentage agencies charge on that work, and pull deeper reporting from every ad system you run.
Orbee ingests full tables — every column, every row — from every major DMS and CRM in the industry. CDK, Reynolds & Reynolds, Dealertrack, PBS, VinSolutions, DealerSocket, Drive Centric, eLeads — all mapped into one unified customer model.
Native integrations with Google Ads, Meta, TikTok, The Trade Desk, Microsoft Ads, and 40+ programmatic destinations. Push audiences in real time, send server-side conversions via CAPI and Enhanced Conversions, and pull campaign performance back into your reporting.
Documented APIs and SDKs for the Orbee platform. + APIs covering audiences, leads, campaigns, advertising, journeys, and more — plus JS and Web SDKs with 20+ plugins. Reference and try them in the developer portal .
Orbee is the data infrastructure layer for multi-store dealership groups. Unify your CRM, DMS, web analytics, call tracking, and ad data across every location into a single identity graph — then activate it in real time across Google, Meta, email, and SMS.
Orbee is the data platform for new-car franchise dealers. We integrate cleanly with OEM co-op and program requirements — Ford Direct, Toyota Smart Path, GM, Hyundai, Nissan, BMW — while giving you the dealer-tier control to run campaigns the way you want them run.
Orbee is the data infrastructure layer for independent and used-car dealers. The same identity graph, audience activation, and closed-loop attribution that Hendrick and Penske run on — without the enterprise consulting bill or the six-month implementation.
Orbee is the data infrastructure layer powering 120+ automotive marketing agencies, CRM partners, and website providers. White-label the customer data platform your dealer clients need — without building it yourself, without managing the integrations, and without sacrificing your margin.
Orbee is the federated data layer behind nine manufacturer programs and the agencies who run them. Get true dealer-tier insight — what's happening on the lot, on the website, and in the CRM — without forcing dealers onto a system they don't trust or violating consumer privacy obligations.
Orbee is built for the long-tail of automotive retail — the powersports, motorcycle, marine, and outdoor recreation dealers whose seasonal cycles, multi-vehicle households, and enthusiast buyers don't fit a Toyota-store playbook.
RV shoppers research for months. They visit dozens of dealer sites, attend shows, configure floorplans, and finance differently than auto buyers. Orbee is the data infrastructure built to track all of it — and turn extended research journeys into activated audiences and closed-loop attribution.
Commercial dealers don't sell to consumers. They sell to fleet managers, business owners, and procurement teams — with multi-unit deals, contract pricing, and service agreements that span years. Orbee handles the B2B reality without forcing your operation into a passenger-car schema.
Orbee is the audience activation layer for automotive retail. Build a segment in Studio, push it to Google Customer Match, Meta Custom Audiences, TikTok, programmatic, email, and SMS — all from one definition. Sub-minute syncs, no nightly batch.
Orbee is the closed-loop attribution layer for automotive retail. Track every shopper from first impression through delivered vehicle — across devices, channels, and weeks. Push offline conversions back to Google, Meta, and programmatic so the platforms learn from your real sales.
Orbee unifies CRM records, DMS transactions, web behavior, call activity, ad touches, and offline activity into a single 360° customer profile per shopper. The same identity graph, the same native object model, the same record — across every rooftop, channel, and device.
Orbee is built around the regulatory reality of modern automotive retail. SOC 2 Type II, CCPA, GDPR, and a growing patchwork of state-specific privacy laws — all supported at the infrastructure layer. Consent state travels with every record. Service providers are governed. Privacy litigation risk is minimized.
Managed Services is the Orbee tier for dealers and groups that want the platform's full capability without staffing an internal data team. Audience builds, journey management, attribution reporting, integration maintenance, and ongoing optimization — delivered by our automotive data specialists.
Some dealer operations don't slot cleanly into the standard model — multi-vertical groups, OEM programs with unique federation requirements, partner agencies running white-labeled deployments at scale, regional CRMs and DMSs that need custom integrations. Our custom solutions team builds tailored implementations.
Orbee's data migration service handles the transition off legacy CDPs, custom data lakes, and dealer marketing platforms — VinSolutions AMP, Fullpath, and the patchwork of point tools dealers commonly run. Full historical preservation, audience continuity, zero campaign downtime.
Three reasons 3,000+ rooftops, 120+ partner agencies, and nine OEM programs run on Orbee. Built for the way automotive actually works. Owned by you, end to end. Live in under two weeks.
From single-rooftop independents to global OEM programs, Orbee runs the data infrastructure behind some of the most successful operators in automotive retail.
Enterprise CDPs typically run six-month implementations and six-figure professional services engagements. Orbee replaced that model deliberately. Most dealers, agencies, and OEM programs are fully live in under two weeks — including DMS, CRM, web, call, and ad platform integrations.
Orbee processes your data. You own it. That distinction is foundational to how we operate. Documented schema, full export rights, no vendor lock-in, governed access. The dealer-owned alternative to opaque marketing platforms that treat your customer data as their asset.
SOC 2 Type II, CCPA, CPRA, GDPR, and the rapidly expanding set of state-specific privacy laws — all supported at the platform infrastructure layer. Your team builds audiences. Orbee enforces consent. Compliance happens automatically.
Orbee's security architecture is built around the same expectations enterprise IT applies to any vendor handling customer data at scale. SOC 2 Type II, ISO certified, AWS-backed infrastructure, encryption in transit and at rest, role-based access controls, and MFA enforced for elevated roles.
Orbee builds the data infrastructure layer behind 3,000+ dealerships, 120+ marketing agencies, and nine OEM programs. Our mission is straightforward: turn the messy, fragmented data automotive runs on into the foundation modern dealer marketing depends on — without dealers giving up ownership of the customer relationship.
The latest announcements from Orbee and coverage of Orbee in the automotive and martech press.
Ebooks, implementation guides, whitepapers, and reference documentation covering the technical and operational decisions behind modern automotive data infrastructure.
Monthly product walkthroughs, deep-dive technical sessions, OEM program working groups, and on-demand recordings. Built for the dealer GMs, marketing managers, agency leads, and OEM program teams running on Orbee — or evaluating it.
Practical writing on automotive data infrastructure — identity resolution, attribution, OEM program federation, privacy compliance, and the operating realities of dealer marketing technology.
How dealer groups, franchise dealers, OEM programs, and partner agencies use Orbee to grow. Spend reduction, retention lift, attribution wins, operational efficiency — written with the operators who delivered the outcomes.
Industry conferences, OEM program events, dealer association gatherings, and the Orbee-hosted sessions where we work directly with customers, partners, and prospects on the data infrastructure decisions automotive operators face today.
Product documentation, getting-started guides, and answers for the Orbee platform. Curated for dealership operators, marketing teams, and platform admins — hosted at kb.orbee.com .
Whether you're an active member of an NADA, NCM, or NAIADA 20 Group, you know peer collaboration is only as good as the data behind it. Orbee is ready to step in as the ultimate data platform partner for you and your entire group. Go beyond static, lagging spreadsheets — unify your group's live data to discover true "best-of-class" strategies in real time.
Real-time status of Orbee's APIs, SDKs, ingestion pipelines, and activation services. Live incident reports and scheduled maintenance, sourced directly from status.orbee.com .
Modular software licensing aligned with your growth. Your foundational Data Platform plus the applications you actually use — no variable fees, no usage spikes, no rigid per-rooftop constraints when you outgrow them.