CDPs Were Hot at Digital Dealer 2022

Atul and Chris share their DMSC 2023 takeaways in this episode of Under The Hood.

VP of Sales and Solutions at Orbee, Brian Davis, discusses the importance of CDPs in the automotive industry, and how they help dealerships improve customer experience and marketing efforts.

A data lake is a cloud-based storage solution that allows for the storage of external data and syncing.

In this episode of Under The Hood, David Kain joins the show to tease his upcoming event, Kain Clients & Friends Workshop 2023 and his workshop session with Atul Patel, Customer Journey Attribution.

In this episode of Under the Hood, we discuss Orbee's recent integration with Cognition Digital, a collaboration aimed at helping dealers uncover more insights from their website traffic, including IP addresses, visitor journeys, and more.

A customer data platform can have a significant impact on a dealership's sales department by providing insights and tools to help them better understand and engage with their shoppers. 

Learn the benefits of integrating your Customer Data Platform (CDP) with your Customer Relationship Management (CRM) system.

In this video, you'll learn why you should customize the user experience for visitors coming from different traffic sources and mediums to your website.

CEO of Orbee asks Brian Pasch, founder of PCG Digital, what his company is looking for in a Customer Data Platform.

Orbee is live at Modern Retailing Conference 2022 and we love what we are hearing!

Orbee created a DMP/tag manager not just a content management engine. It is more than cut and paste. It is, in fact, the fundamental component of a marketing cloud.

Learn how to optimize your strategies for Realtime segmentation and the differences between back-end and front-end segmentation.