How to Link and Utilize Google Search Console Insights Within GA4

December 12, 2023
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Integrating GA4 with Search Console enables you to delve into the organic search traffic for your site. This allows you to understand your site's ranking in search results, identify the queries that are driving clicks, and analyze user behavior, such as engagement on landing pages and conversion rates. This integration offers a comprehensive view of how organic search impacts user interactions with your site leaving you with the option to act on what works and what doesn't.

Integrating GA4 with Your Search Console: A Step-by-Step Guide

Understanding the intersection of your website’s search performance and user behavior is crucial. Google Analytics 4 (GA4) and Google Search Console are two powerful tools that, when connected, provide a comprehensive view of how users find and interact with your site through organic searches. Here’s a step-by-step guide to help you connect GA4 to Google: 

Step 1: Access GA4 Property Settings

Log in to your Google Analytics account and select the GA4 property you want to link. Navigate to the 'Admin' section at the bottom of the left sidebar.

Step 2: Link Search Console

In the 'Property' column, look for 'Product Linking' and then find 'Search Console Links'. Click on it, and you'll see the option to 'Link'.

Step 3: Select the Right Search Console Property

After clicking 'Link', you'll be presented with a list of Search Console properties available to link. Choose the property that corresponds to the website you're working with in GA4.

Step 4: Confirm and Finalize

Review your selection and confirm the link. Once you click the 'Confirm' button, GA4 will start the process of linking to your Search Console property. This could take a few hours, so don’t worry if you don’t see immediate changes.

Step 5: Publish Search Console Reports

Open the Reports page and click “Library” found at the bottom of the submenu. Then through the cards found within the “Collections” section for a card labeled “Search Console”. Click the three vertically stacked dots to open the options and click Publish. Now that the Search Console reports are published you will see a new section under the Reports page submenu. Expand the Search Console section to view the “Queries” and “Google organic search” reports.

Tips for Making the Most Out of Your Integration

  • Regularly review the data to understand how changes to your site or SEO strategy impact your search performance.
  • Utilize the combined data to refine your content and SEO strategies for better alignment with user search behavior.

By linking GA4 to your Search Console, you harness a powerful synergy that can significantly enhance your online presence and SEO insight. It’s a strategic move that unifies two key data sources, giving you the clarity you need to optimize your website’s search performance and user experience.

Try Orbee’s Free Analytics Platform

If you are looking for an alternative to Google Analytics (GA4) then you should try Orbee's Analytics Platform! Orbee platform was specifically designed for dealership websites and offers more advanced insights without the complex set up. 

Installed on over 4,000 dealership websites, it features:

Traffic Analysis: Classifies website traffic to evaluate sources, mediums, and campaigns, tracking page views, visit rates, and conversion rates.

Conversion Analysis: Compares conversion types on the site, identifying top converting pages and showing user conversion timelines.

Inventory Analysis: Analyzes Vehicle Detail Pages (VDPs) performance, with insights into new vs. used analytics and source-based VDP views.

Understand your website traffic in detail, including which marketing campaigns are most effective and how visitors interact with your inventory. Try Orbee’s website analytics for free!

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