Under The Hood

Orbee’s phased approach with Kain Automotive & 20 groups

November 30, 2023
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Orbee, through Kain Automotive, partners with NCM 20-groups allowing for lead generation and an improved experience for dealerships with conclusively converging lead data with website traffic. The strategy with the 20 groups is a phased approach. Orbee collects leads from different sources, ranging from the dealers' website to third-party tools. Dealers then input the costs of acquiring those leads to calculate an ROI. If a lead was overwritten, it will take the last source it was assigned to and that will be where the gross sales are attributed. This is known as the Last Classified Attribution.

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