Under The Hood

Fees on Percentage of Ad Spend Are Dead

November 30, 2023
Share this post

Google is constantly making changes to their analytics and advertising products, but Orbee doesn't believe this should alarm dealers. In fact, these changes reflect an increasing trend of automation taking over the digital advertising space. Google is telling its advertisers to keep it simple and let Google do most of the work. Take VLA Shopping Ads for example, setting up these shopping ads require no creative work and very little targeting configuration. This simplified approach to advertising is exactly why Orbee thinks dealers should not be paying their ad agency partners a percentage of ad spend fee.

No items found.

Sign Up for Dealership Middleware

Orbee's middleware technology provides detailed analytics on all marketing campaigns, so your dealership can see what's working and what's not.

Orbee Dealership Middleware
Under The Hood

The Latest Trends and Strategies in Automotive MarTech

Subscribe to Under The Hood to receive updates about MarTech news and Orbee product updates so your dealership can leverage the most advanced strategies

Company Email*