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Built with Purpose. Ready for What is Next.
Orbee is building what’s next. From the latest in data solutions to a team that listens first, we give dealerships the tools to quickly modernize, adapt, and thrive to meet the needs of the ever evolving consumer expectations.
About Orbee
For 10 years, Orbee has been committed to the automotive industry. We adapt to the needs of clients and partners to provide solutions in all areas of data management and activation. Empowering our customers to deliver personalized shopping experiences for a buying journey that has long been criticized.
By taking a solutions-oriented approach, our company has consistently helped our clients and partners overcome the latest problems they are facing in the ever-changing market. Listening to our customers' needs has allowed us to continuously build what is next in data management. All our technology is built by us so that we can quickly adapt and envision the future.
Orbee is proud to have a team of over 75 dynamic individuals who are committed to the success of our clients and partners.
The company is led by Atul Patel, a serial entrepreneur known for his successful data, marketing, and advertising businesses. His recent enthusiasm for the automotive industry, coupled with a commitment to education and a visionary outlook, has resulted in a team that shares his ambition to grow and support this evolving industry with novel solutions that are inspired by proven concepts.
AWA 2023 CDP/MAP Award
AWS Certified Partner
Meta Business Partners
Google Premier Partner
Compliance Audits
SOC 2®
Type II report covering Security, Availability and Confidentiality
Innovation in Motion.
Always Within Reach.
At Orbee, innovation doesn’t happen in a vacuum—it’s built by real people who care deeply about this industry. Our team blends technical expertise with a shared passion for helping dealerships grow. We’re shaping the future, side by side with the people who drive it.
Atul Patel
Atul Patel is Orbee’s Co-Founder and CEO bringing to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies.
Atul holds several patents in marketing data compliance that have saved large marketers millions against compliance and inefficiencies. These patents became the core technology behind Jornaya (LeadiD), a company that Atul co-founded and which was acquired by Verisk, a data analytics and risk assessment firm which also acquired Infutor and Contact State.
Atul also founded Optimal.com, an ad blocking company acquired by Sovrn; OptimalSocial, a social graph analytics and media buying platform acquired by Brand Networks, where he serves on the Management Board. Brand Networks works with large brands like Walmart and is a certified partner of Facebook, Instagram, Snap, Tiktok, Pinterest, Twitter, and LinkedIn.
He also founded OneScreen, a digital video, CTV and OTT technology company and helped define early video ad standards; co-founded LeadROI, a bleeding-edge lead management system for financial services; advised AdGear, a DSP and SSP that became Samsung Ads; built a digital video practice for NTENT, a search engine and search monetization provider to mobile carriers; and served as founder, advisor, and executive on many startups in and out of the automotive industry.
He was born and raised in Southern California and now resides in Houston, TX.
Peter Fong
Peter L. Fong is the Chief Commercial Officer of Orbee, a leading provider of customer experience (CX) middleware for the automotive industry. Peter brings more than 26 years of industry experience, having held numerous executive-level sales, marketing, and brand management positions at Ford Motor Company and Chrysler/Chrysler Group LLC in addition to his former position as the senior vice president of Dealership Operations at the National Automotive Dealers Association (NADA).
Prior to joining Orbee, Peter ran his own consultancy that advises innovative companies in the automotive industry. As a military veteran that served as a Naval Aviator and Leadership & Management Instructor, Fong brings a fresh and disciplined perspective to the automotive industry and has a proven track record of success, experience, and leadership working with automotive dealerships.
Chris Prijic
Chris Prijic is Orbee’s Co-Founder and CTO. He has over a decade of technical experience across multiple engineering disciplines. Chris was instrumental in transitioning the Company from its initial hardware and software platform for used car photos to the powerful digital marketing stack the company has today.
Chris founded the UAV Forge senior project at UCI, where he built a team of over 60 engineers and computer scientists across 5 majors and delivered three different working UAVs over the course of one year, plus securing recurring annual funding to provide the project with materials. He also built control systems for the Heterogeneous Adaptive Maritime Mobile Expeditionary Robots (HAMMER) research project at SPAWAR to build U*Vs that can complete missions successfully through cooperation, including arial, surface, and submersible vehicles.
Chris spends his time building teams that make dynamic, customer-focused technical solutions by pioneering modern technologies in cloud-native and open-source communities. His approach brings modern, data-centric and elastic solutions to the Automotive industry. In his free time, he supports and encourages STEM programs at school districts across Orange County, CA where he resides.
Narumi Takagi
Narumi Takagi drives product development and project execution at Orbee, Inc., leveraging 8 years of progressive experience to shape the Orbee platform and optimize key operational processes.
Throughout her Orbee tenure, Narumi has consistently demonstrated strong leadership and strategic acumen gained through diverse roles in Account Management, Digital Advertising, and as Director of Customer Operations. In this leadership role, she cultivated high-performing, customer-centric teams instrumental in Orbee's exceptional service. Her collaborative approach and talent for process optimization have elevated team performance and streamlined workflows.Currently, Narumi leads Orbee's product strategy and strategic project execution, driving initiatives that streamline operations and significantly enhance productivity. Her strategic oversight of the entire product lifecycle, coupled with a talent for translating insights into impactful solutions, fuels continuous improvement and bolsters Orbee's strong standing in the automotive industry. Her commitment to innovation is vital to Orbee's continued growth.
Kai Nielsen
Kai Nielsen is an automotive industry veteran with over 15 years of experience. He brings a deep understanding of the software and vendor ecosystem, combined with firsthand knowledge of dealership operations.
Kai spent much of his career at Cox Automotive, where he held roles in sales, customer operations, product, strategy, partnerships, and business development. His early career experiences traveling the country to help dealerships migrate DMS platforms and build integration programs gave him a strong foundation in workflow efficiency. He also had the opportunity to participate in the NADA Academy, further strengthening his expertise in dealership profitability and customer loyalty.
Kai is passionate about helping dealerships leverage technology to streamline operations and drive success.
When he’s not working, Kai enjoys life in Salt Lake City, Utah, with his wife and two kids. In the winter, you’ll find him on the slopes enjoying the greatest snow on earth, and in the summer, he’s out on the lake making the most of the sunshine.
Global Team. Shared Vision.
We built Orbee for ambitious people who want to make an impact and live fully. With flexible hours, real benefits, and a dollar-based salary, you can grow your career on your terms—without pressing pause on life.