Digital Marketing Dictionary


In an ever-evolving automotive landscape, dealerships are at the crux of data-driven operations. But with data comes jargon - terms and concepts that often muddy the waters of understanding, especially for dealership professionals engaged in data, technology, and marketing operations. Enter "Data Dictionary," a comprehensive guide crafted by Orbee, a recognized leader in automotive analytics and data solutions.This eBook is designed to demystify the myriad of terms thrown around by agencies, vendors, and marketing teams.
Highlights Include:
✅ A thorough glossary of data, tech, and marketing terms essential for dealership professionals.
✅ Insightful context, so you don’t just know the term, but understand its relevance and application.
✅ For those who've faced puzzling meetings where terms like 'campaign analytics,' 'customer journeys,' 'tag management,' and 'omnichannel marketing' are tossed around, this book is your cipher.
✅ By unraveling the complexities of data jargon, dealership professionals can make informed decisions, harnessing data and tech to drive growth.
✅ In essence, "Data Dictionary" is more than just a glossary—it's a compass for dealership professionals navigating the vast seas of data and technology in the automotive world.