Technology and digitization have continued to change how consumers approach the car buying experience. Along with evolving technological amenities, such as connectivity and greater use of electric/hybrid vehicles, the automotive industry is repeatedly on the edge on innovation. This tech renaissance has also impacted the B2B applications of automotive, including the wholesale remarketing of vehicles and the finance mechanisms behind auto retail. Back in Raleigh, NC, the Auto Intel Summit now with the National Remarketing Conference Spring Summit will examine the innovation and digitization in the retail, finance and remarketing segments of automotive— including regulatory considerations, the role of the investment community, B2B and B2C applications of such tech developments – and more!
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As cloud computing and storage have become more affordable, dealer groups are starting projects to unify their customer data using a CDP to create bespoke customer experiences, deliver one-to-one messaging, and improve marketing effectiveness. With dozens of companies involved in identity resolution, data hygiene, data management, and those offering marketing automation platforms (MAP) it is not easy for dealer groups to pick the best partners. This session will create a framework for mangers which will simply the shopping process and create a clear path forward.
Download PresentationAs cloud computing and storage have become more affordable, dealer groups are starting projects to unify their customer data using a CDP to create bespoke customer experiences, deliver one-to-one messaging, and improve marketing effectiveness. With dozens of companies involved in identity resolution, data hygiene, data management, and those offering marketing automation platforms (MAP) it is not easy for dealer groups to pick the best partners. This session will create a framework for mangers which will simply the shopping process and create a clear path forward.
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