This session will cover the importance of customer journey attribution and how it can help dealerships make more informed decisions about their marketing strategies. Atul Patel will be unveiling all-new “Days into Journey” and “Days to Sale” metrics that will help you evaluate every action that a shopper performs on your website, so that you can more intelligently and predictively decide which marketing channels you should focus your energy on. During the session, David Kain and Atul Patel will provide practical tips and insights on how to effectively measure and analyze the customer journey. He will also discuss how dealerships can use customer journey attribution to optimize their marketing strategies, personalize their messaging, and improve customer retention. If you are looking to improve your marketing ROI and drive business growth, this session is not to be missed!