Attend this workshop to hear a live case study of how a dealership deployed a Customer Data Platform to enhance their analytics while complying with data privacy regulations. Most dealers only have access to analytics tools that offer reports of an aggregate view of data that answer basic questions, such as how many website visitors, VDP views, or form submissions did I have last month? To truly understand the lifecycle journey of your shoppers, you need a platform that provides insights into real-time data and centralizes the data collected throughout widgets on your website. Centralizing all of this data will deliver personalized marketing messages that, to a shopper, seem like 1-on-1 conversations. Not only will centralizing your data provide a better customer experience, but it is also a crucial step in ensuring your compliance with data privacy regulations.