Speaking sessions
The Evolution of Automotive Integrations
Automotive retail integrations are more powerful today than they have ever been, and in some cases, are actually ahead of the curve when compared to other industries. During this panel discussion, "The Evolution of Automotive Integrations," moderated by Atul Patel, Co-Founder & CEO of Orbee, industry leaders will take you on a journey through the power of integrations in automotive. Attendees will explore successful automotive integrations, discover the opportunities that middleware can offer, and learn how to harness these possibilities for enhancing customer experience and operational efficiency.
Unifying Customer Journeys from OEM to Dealerships
This session will spotlight three pivotal stages of a car shopper’s journey—interactions at the OEM level, engagements with automotive vendors such as vehicle listing marketplaces or chat widgets, and direct interactions with the dealership. Discover how data from these distinct but interconnected paths can be leveraged to create a cohesive and highly personalized customer experience. The speakers will discuss the integration of cross-tier analytics to provide a granular view of customer behaviors and preferences. Learn how dealers can utilize this comprehensive data to not only understand but also anticipate customer needs, tailor their marketing strategies effectively, and enhance operational efficiencies. The discussion will also share insights into the efforts Ford is taking to empower their dealerships with enriched customer journey data, ensuring that dealers are equipped with the tools they need to succeed in a competitive landscape.
Other appearances
Book time at the next event.
Browse upcoming appearances or invite us to one you're hosting.