Speaking sessions
I Have a CDP… Now What?
Kevin Frye, the Marketing Director of the Jeff Wyler Automotive Family, and Atul Patel, the Co-Founder & CEO of Orbee, navigate the process of implementing and utilizing a Customer Data Platform (CDP). This session revisits the initial goals for implementing a CDP that Kevin Frye had set for his dealership group at Digital Dealer 2023. They transparently share the challenges encountered during this journey and the strategies employed to overcome them. Finally, the session explores the collaboration between IT, marketing, management, and other technology providers that can lead to innovative solutions. This discussion answers the question of what a dealership can do after it has successfully centralized its data.
Other appearances
Book time at the next event.
Browse upcoming appearances or invite us to one you're hosting.