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AutoFusion Integration

AutoFusion is an innovative automotive website platform that provides dealerships with powerful tools and features to create and manage their online presence. It offers responsive design, inventory management, lead generation, and other essential functionalities, helping dealerships drive online success and engage with their customers effectively.

Key features of Orbee's AutoFusion integration

Supports Orbee's tracking script through AutoFusion, a dealer website provider

Empowers data-led marketing decisions with comprehensive website analytics via Orbee's tracking script

Recognizes AutoFusion's unique URL paths for precise page tagging and detailed shopper journey tracking

Facilitates audience segmentation with page tagging, aiding shopper identity resolution and custom email list creation

AutoFusion Integration Overview

AutoFusion is a website provider that  installs and maintains the Orbee tracking script on their dealer websites. The Orbee tracking script is the heart of our website analytics that give dealers the insight to make data-driven decisions when it comes to their marketing efforts.

Orbee can recognize AutoFusion’s unique URL paths to tag pages accurately and track a shopper’s journey from the Homepage to a VDP. Page tagging also powers Orbee’s audience segmentation that groups shoppers by the content they viewed and any native form fills that a shopper completed. Audience Segments can be used to build custom email lists and help in shopper identity resolution.

AutoFusion Segments

Segment Name Description Click to Call Shoppers clicking on the ""Call"" button to directly contact the dealership. All Forms Shoppers submitting any form on the website, such as contact, service, or test drive request forms. Finance Page Shoppers viewing the finance page for information on loans, leases, and payment calculators. New Vehicle Content Shoppers browsing new vehicle information, including models, specs, and promotions. Service Page Shoppers looking at service offerings, scheduling service, or viewing service specials. All Specials Shoppers viewing special offers across new, used, service, and parts. Used Vehicle Content Shoppers exploring used vehicle listings, including cars, trucks, and SUVs. All SRP Shoppers navigating through the Search Results Page (SRP) for any type of vehicle. All VDP Shoppers viewing the Vehicle Details Page (VDP) for in-depth information on specific vehicles. Test Drive Content Shoppers exploring options and scheduling a test drive for vehicles they are interested in. Showroom Content Shoppers viewing information and details about the vehicles available in the showroom. Trade-in Content Shoppers looking into the value and details of trading in their vehicle towards the purchase of another. Contact Page Shoppers visiting the contact page to get in touch with the dealership through provided contact information. Vehicle Make Shoppers filtering or searching vehicles based on specific makes (brand) e.g. Shoppers that viewed a ""Ford"" vehicle. Vehicle Model Shoppers filtering or searching for vehicles based on specific models e.g. Shoppers that viewed an ""F-150"" vehicle.

Details
Category
Website
Data Flow
In
Integration Method
API
SFTP
Plugin
Event Sync
S3
Manual Upload
Authenticom
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