Orbee's Elead CRM integration allows dealers to seamlessly integrate their customer relationship management (CRM) data with Orbee's platform using an API connection via Fortellis. This integration enables Orbee to access and analyze a dealer's CRM data to create highly customized advertising campaigns.
By combining this data with proprietary algorithms, Orbee can build custom shopper lists based on customer behaviors. These lists can then be used by dealers to target specific customers using email marketing campaigns.
Orbee can also send updates to Elead using Automated Data Feed (ADF) posts. This allows Orbee to update the dealer when an existing lead has returned to the dealer's website to shop for a vehicle. By using ADF posts, Orbee can provide real-time updates to dealers about customer behavior, allowing them to tailor their sales and marketing efforts accordingly. This integration helps dealers stay informed about their customers' interests and needs, enabling them to provide a better customer experience and ultimately increase sales.
In summary, Orbee's Elead CRM integration provides dealers with the ability to leverage their customer data to create highly customized advertising campaigns that can be automated, allowing dealers to focus on other aspects of their business.