To begin the integration process, Orbee provides account information to FullPath. Once FullPath confirms that the account information has been connected, Orbee verifies the connection and implements custom segmentation.
Custom segmentation allows Orbee to apply specific data points to FullPath's tools on the website, such as the chat tool and trade-in tool. By segmenting data from the digital retailing tools, Orbee can gather a more comprehensive view of the shopper journey and identity resolution.
With this integration, Orbee can provide more personalized experiences for shoppers on the dealer's website. By leveraging FullPath's tools and Orbee's customer data, dealers can better understand the needs and preferences of their customers, leading to more effective lead generation and conversion. Overall, Orbee's FullPath SDK integration is a powerful tool that can help dealers optimize their digital retailing strategy and improve their overall performance.