Integration Request Form

This integration between Orbee and SmartPath is coming soon, but if you fill out the form below you could help us speed up the process!

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SmartPath Integration

Toyota's SmartPath is an innovative online platform designed to simplify the car buying process. It offers a user-friendly interface that guides customers through each step of the purchase journey, from vehicle selection to financing options. With SmartPath, customers can customize their preferences, explore inventory, get transparent pricing, and even complete the purchase process entirely online. This streamlined approach provides a convenient and hassle-free experience, allowing customers to purchase their dream Toyota vehicle with ease.

Key features of Orbee's SmartPath integration

Unify a shopper's activity on the website with their activity inside the digital retail iFrame or subdomain.

Integrate digital retail interactions with other touchpoints to build comprehensive attribution reports.

Leverage digital retail data to segment shoppers into highly targeted advertising audiences.

Automate personalized email follow-ups based on digital retail behavior for improved engagement.

SmartPath Integration Overview

Orbee’s integration with SmartPath bridges the gap between dealership websites and digital retail environments, providing comprehensive tracking and analytics that traditional platforms cannot. As shoppers transition from the dealership website to SmartPath for activities such as calculating trade-in values, estimating payments, and customizing vehicles, Orbee meticulously tracks their behavior. This allows dealerships to retarget customers precisely based on where they left off in their buying journey. Additionally, Orbee can accurately attribute conversions that occur within SmartPath, enhancing the dealership's ability to build comprehensive multi-touch attribution reports. This seamless data integration allows dealerships to gain valuable insights into customer interactions and preferences throughout the entire buying journey, from initial website visit to final purchase.

SmartPath Segments

Vehicle Shopping Segments

Segment Name Description
Form Start A shopper begins the online journey by initiating a form, signaling the start of their engagement.
Estimate Your Payment A shopper uses tools to estimate their payment options for a vehicle purchase or lease.
Personalized With Accessories (Open) A shopper views options to personalize a vehicle with accessories, indicating interest in customization.
Personalized With Accessories (Added) A shopper adds accessories to their potential vehicle purchase, personalizing their selection.
Personalized With Accessories (Removed) A shopper removes previously selected accessories from their potential vehicle purchase.
Get A Trade-In Estimate (Start) A shopper starts the process to receive an estimate for their current vehicle's trade-in value.
Get A Trade-In Estimate (Submit) A shopper submits information to receive a trade-in estimate, moving further along in their buying journey.
Protect Your Vehicle (Added) A shopper opts for additional protection services for their vehicle, adding warranties or insurance options.
Protect Your Vehicle (Removed) A shopper decides against previously selected protection services for their vehicle, removing them from their plan.

Details
Category
Digital Retail
Data Flow
In
Integration Method
API
SFTP
Plugin
Event Sync
S3
Manual Upload
Authenticom
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Streamline Your Marketing Efforts with SmartPath and Orbee

Streamline and optimize marketing with SmartPath. Utilize Orbee's integrated marketing stack for personalized campaigns, targeted ads, multi-channel optimization, and more!

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