Ted Rubin, CEO at ActivEngage, talks about the transformative integration with Orbee aimed at revolutionizing automotive retail marketing in this episode. By integrating Orbee's data management system with ActivEngage's messaging solutions, this integration seeks to redefine customer engagement in the automotive industry. Through a pilot program and joint marketing efforts, the initiative focuses on enhancing customer interaction and journey analytics, ultimately setting a new standard for automotive customer engagement through advanced technology and analytics. ActivEngage gains valuable insights into customer signals, encouraging dealers to strategically utilize data for their digital marketing campaigns, thus driving business growth and customer satisfaction.