Atul Patel, Founder and CEO at Orbee and Jim Zabel, Vice President of Client Development at Basis Technologies discuss the collaborative integration process between themselves and Basis Technologies. With 45 exchanges seamlessly integrated into their Demand Side Platform (DSP), Basis Technologies ensures extensive coverage for digital advertising. Ensuring relevance and precision in ad placement across various platforms is a key priority for both Orbee and Basis Technologies, the conversation highlights the significant portion of dealership budgets allocated to digital advertising. This strategic approach helps dealerships effectively scale their ads while maintaining accuracy, avoiding the spray and pray approach and maximizing their resources.