Atul Patel, Co-founder and CEO, engages in a discussion with Stephane Ferri, Chief Executive Officer, and Cassie Broemmer, Partner and Chief Revenue Officer from Car Wars, unveiling their new integration with Orbee. Car Wars underscores the critical importance of effectively managing phone calls in dealership settings. Ferri emphasizes that regardless of advertising expenditure, mishandling calls can prompt customers to take their business elsewhere. This integration merges advanced voice data with detailed customer journey insights, enriching shopper profiles. Consequently, it offers a comprehensive understanding of shopper behavior before, during, and after voice interactions, thereby elevating the car buying experience.