Cody Jones, Senior Sales Manager at Kings Mazda of the Kenwood Auto Group, joins Atul Patel, Co-Founder and CEO of Orbee to discuss some of the pain points dealers face in today’s market. Jones, reflects in his tenure as a salesperson, 15 years ago, when dealing with just one data system was the norm. Today, dealerships grapple with numerous data rich systems yet lack a unified view. He yearns for a future when data from a digital retailing tool, service scheduler, call recorder, trade-in tool, and CRM flow seamlessly into a single stream of activity to glean insights and model the ideal customer leading to a vast set of opportunities for his teams.