This holiday season, Orbee is counting down the days til Christmas with 12 powerful integrations to help your dealership thrive. From keeping your shopper profiles updated with their recent behavior to retargeting customers at every stage of their journey, Orbee ensures no opportunity is missed. Say goodbye to abandoned credit applications and generic follow-ups, and hello to more personalized experiences.

Is your dealership overlooking the value of the data it already owns... and overspending to compensate?

As advertising costs continue to climb, dealerships are feeling the pressure to maximize the value of every dollar spent. The 2024 NADA Mid-Year Report highlights this trend, revealing that both total advertising costs and the advertising cost per new unit sold are projected to surpass 2023 levels, indicating that these budgets will likely grow even further in alignment with broader industry trends.

Email marketing can be littered with pitfalls that give dealerships nightmares when it comes to connecting with potential customers. While this is one of the highest ROI channels for dealerships, a few common missteps can quickly transform promising campaigns into frightful flops.

The Digital Dealer Conference and Expo 2024 once again provided a valuable platform to explore trends shaping the future of the automotive industry. This year, it highlighted the critical role of Customer Data Platforms in dealership operations, with Orbee actively contributing to in-depth discussions on CDP implementation, data integration, and the importance of data hygiene as dealerships navigate the digital shift.

Last month, the industry saw significant shifts as major tech giants made headlines with their latest updates, setting the stage for a major transformation. ‍Oracle’s rollout of the Intelligent Data Lake and enhancements to support large language models (LLMs) illustrate a move towards more sophisticated data management and AI integration. Informatica’s partnership with Helia Group to leverage its Intelligent Data Management Cloud (IDMC) highlights advancements in data governance and management. Meanwhile, Salesforce’s $1.9 billion acquisition of Own, a data protection firm, emphasizes the need for robust security in data-intensive environments.‍These updates reflect a broader industry trend: addressing the dual challenges of managing vast volumes of data and integrating AI effectively. As companies like Oracle and Informatica enhance their systems to support diverse data types and advanced AI applications, they set a precedent for others to follow. The focus is on creating environments that not only manage and secure data but also support AI-driven insights and applications.

The automotive retail landscape is evolving rapidly, and digital transformation is at its core. Dealerships are increasingly looking for ways to consolidate vendors and simplify their technology stacks. One prominent example of this trend is Toyota's SmartPath, a digital retailing solution that’s setting new standards for efficiency and customer engagement.

Unstructured data has become a critical focus in many industries, particularly in automotive. A recent study by Snowflake highlights a 123% increase in unstructured data processing, underscoring the growing importance of harnessing this data to drive innovation and gain a competitive edge.

As the automotive industry embraces digitalization, personalized connections with shoppers have become crucial for both retention and acquisition. It's no longer just about selling cars; it's about genuinely engaging with people in a way that feels tailored to them, making customized experiences a powerful driver of loyalty.

Discover how Orbee's Google Premier Partner status elevates automotive digital advertising.

The Integrated Podcast Series dives into our latest integration announcements through discussions with company leaders. These episodes cover topics like the use cases for each integration, how they will impact mutual users and improve the customer experience within automotive. This series showcases the power of middleware by connecting software and services from companies both inside and outside automotive.

Explore the integration of GA4 with Google Search Console in our latest blog, offering a step-by-step guide to enhance your understanding of website search performance and user interactions. Additionally, learn about Orbee's website analytics tool, specifically designed for dealership websites, providing advanced insights into traffic and conversion analysis, simplifying complex digital marketing tasks.

So how do you get all of your customer data into one place? Enter the Customer Data Platform (CDP). These powerful tools play an integral role in the automotive industry, providing a unified view of customer data, enabling better understanding of customer behaviors, personalizing customer interactions, and driving sales and profitability.

If you are considering a Customer Data Platform for your dealership, you may want to learn more about how true CDPs collect data.

Just when you thought the word “data” was reserved for Customer Data Platforms, Data Management Platform enters the chat. While the concept of a Data Management Platform (DMP) rarely receives attention in today’s CDP ridden dialogue, DMPs have been so deeply integrated into enterprise CX software that it’s taken for granted. Data Management Platforms (DMPs) have staked their claim as an essential tool, adept at gathering, organizing, and activating significant volumes of data directly from the touchpoints where consumers interact with the products they shop. But, what exactly is a DMP, and what data does it utilize to provide value to today’s marketer? Let's delve deeper into understanding DMPs, their unique benefits, and their impact on digital advertising for automotive dealerships.

The CXAUTO 2023 panel recap explores the intersection of innovation and investment in the automotive industry, highlighting the transformative role of platforms like Fortellis, the strategic value of dealership groups investing in startups, and the importance of due diligence in the investment process, as illustrated by Holman's journey from customer to investor.

Dive into this comprehensive recap of the CXAUTO panel discussion to discover industry leaders' insights on enhancing customer experience in the automotive dealership industry. Don't miss out on their valuable advice on customer segmentation, the role of marketing, and the use of data platforms. Read on to stay ahead of the curve in delivering exceptional customer experiences.

Explore the transformative power of Customer Data Platforms (CDPs) in unifying and leveraging customer data, and their impact on today's automotive landscape.

Atul and Chris share their DMSC 2023 takeaways in this episode of Under The Hood.

How does a dealer know which identity resolution framework will be the best for their dealership? Discover the answers to this question with Orbee’s CEO, Atul Patel.

Join the TransUnion Brave New Worlds 2023 Marketing Transformation Summit and gain valuable insights from industry experts as they discuss the challenges and opportunities in the ever-changing media landscape. Explore how consumers are shaping the future of media, and learn about innovative approaches to identity and data that can help you supercharge your marketing strategies.

CX AUTO provides valuable resources for enhancing collaborative exchange in the future of CX. With a forward-thinking roadmap that leverages data-based care strategies, fosters a customer-centric culture, and integrates the latest technologies, CXAUTO 2023 strikes a balance between retaining existing customers and attracting new ones with innovative products and business models.

Canada’s Used Car Week - featuring Auto Remarketing Canada and Women & Automotive - is uniting professionals from the used car industry to exchange valuable insights, forge meaningful connections, and explore exciting business prospects. Don't miss the chance to join this dynamic event!

The Digital Marketing Strategies Conference by Brian Pasch Enterprises offers exceptional networking, thought-provoking content, and passionate discussions in a beautiful setting.

We are excited to announce a new feature to Orbee’s platform: Traffic Source Segmentation. With Traffic Source Segmentation you gain the ability to segment your shoppers based on how they're finding your website.

Atul Patel, Orbee CEO, has joined Dealer Marketing Magazine's Expert Panel. He joins other leaders in the industry with the opportunity to write articles that will shape the future of automotive all while sharing Orbee's roadmap and capabilities.

Read Orbee's CEO, Atul Patel's, latest article in Dealer Marketing Magazine about his journey through the MarTech Industry to Automotive.

Call tracking isn't a stranger in digital marketing, yet there are dealerships who haven't considered it an essential piece of their advertising strategy.

Dealers were taught to read body language when customers were in the showroom. But we know one key truth: online shopping is here to stay. It's time to learn how to enhance your browsing language abilities.

Google announced advertisers can no longer create expanded text ads, so what does this mean for Orbee and our clients?