Orbee, a provider of automotive data management middleware systems, has been selected by Holman as its customer data platform provider.
Orbee said its platform will allow Holman to turn customer data from its network of some 60 dealerships in nine states into insights and analytics designed to deliver a truly personalized customer experience.
In addition to being one of the nation’s largest privately owned dealership groups, Holman provides a wide range of automotive services around the world, including fleet management and leasing, commercial vehicle equipment manufacturing, powertrain distribution and logistics services, insurance and risk management and venture capital funding. The company will use Orbee’s technology as a single source of data intelligence.